Initiative rewards commuters and students 30 cent per kilometre, as city hall pushes cycling as part of its wider mobility plans.Rome has launched a scheme that pays commuters and students to cycle around the city, offering up to €30 a month to those who swap four wheels for two.The Roma Corre in Bici initiative was introduced on Friday as part of European Mobility Week and is run by the capital's mobility agency, Roma Servizi per la Mobilità. Participants earn 30 cents for every kilometre cycled, up to a daily cap of €10 and a monthly cap of €30, with payments continuing until the funds allocated to the scheme run out. How it works The scheme is backed by a total of €470,000, jointly funded by Sport e Salute's "Bici in Comune" call for projects and by Roma Capitale. Journeys are tracked through a dedicated digital platform run by mobility tech firm Wecity, which logs the distance and route of each ride and calculates the incentive automatically, in compliance with privacy rules. Any bike trip of at least one kilometre counts, provided part of the route falls within Rome's municipal boundary – meaning the scheme covers not just commutes to work or school, but also errands, appointments or trips between neighbourhoods. Cyclists need only ride around 100km over the course of a month to hit the maximum payout, and incentives are paid monthly by bank transfer once they reach a minimum threshold of €1. Who can benefit? Participation is limited to employees of companies and organisations enrolled in Roma Capitale's Mobility Management network, plus students over the age of 18 at schools and universities with an accredited mobility manager. Employers, schools or universities must first sign up to the scheme and obtain a company code from Roma Servizi per la Mobilità before their staff or students can register individually on the platform. Part of a wider cycling push Rome's mobility chief, Eugenio Patanè, said the scheme was designed to make cycling "an increasingly natural choice" for everyday journeys while giving the city hard data on how effective financial incentives are at shifting travel habits. The initiative follows city hall's recent announcement of the "Biciplan", a 10-year plan to expand Rome's cycling network to more than 1,500km of paths, dubbed a "bicipolitana" by mayor Roberto Gualtieri.

Rome has launched a scheme that pays commuters and students to cycle around the city, offering up to €30 a month to those who swap four wheels for two. The initiative was introduced on Friday as part of European Mobility Week and is run by the capital's mobility agency, Roma Servizi per la Mobilità. Participants earn 30 cents for every kilometre cycled, up to a daily cap of €10 and a monthly cap of €30, with payments continuing until the funds allocated to the scheme run out. The scheme is backed by a total of €470,000, jointly funded by Sport e Salute's "Bici in Comune" call for projects and by Roma Capitale. Journeys are tracked through a dedicated digital platform run by mobility tech firm Wecity, which logs the distance and route of each ride and calculates the incentive automatically, in compliance with privacy rules. Any bike trip of at least one kilometre counts, provided part of the route falls within Rome's municipal boundary – meaning the scheme covers not just commutes to work or school, but also errands, appointments or trips between neighbourhoods. Cyclists need only ride around 100km over the course of a month to hit the maximum payout, and incentives are paid monthly by bank transfer once they reach a minimum threshold of €1. Participation is limited to employees of companies and organisations enrolled in Roma Capitale's Mobility Management network, plus students over the age of 18 at schools and universities with an accredited mobility manager. Employers, schools or universities must first sign up to the scheme and obtain a company code from Roma Servizi per la Mobilità before their staff or students can register individually on the platform. Rome's mobility chief, Eugenio Patanè, said the scheme was designed to make cycling "an increasingly natural choice" for everyday journeys while giving the city hard data on how effective financial incentives are at shifting travel habits. The initiative follows city hall's recent announcement of the "Biciplan", a 10-year plan to to more than 1,500km of paths, dubbed a "bicipolitana" by mayor Roberto Gualtieri.