Turning Small Towns Into One DestinationSabina, the hill country north-east of Rome, has villages, abbeys, castles and olive groves an hour from the capital, yet most of it remains outside the big tourist circuits. Simone Ferruti wants to change that.He co-founded the digital agency Inetika with his brother Daniele in 2010 and is one of the founders of GeoSabina, a platform of maps, an app, local content and now a physical Info Point in Poggio Mirteto that presents the area's small municipalities as a single destination. We spoke with him about persuading towns to work together, why Sabina is "still a discovery," and how a private project sustains itself. THE ORIGINS AND THE CHALLENGE OF NETWORKING 1. Where does the idea for GeoSabina come from? Was there a specific moment when you realized something like this was needed? GeoSabina was born first of all from love for our land, and from a very simple observation: we live in an extraordinarily fascinating area, rich in history, landscapes and identity, yet it is still too often described in a fragmented way. Sabina has villages, abbeys, castles, archaeological areas, landscapes, traditions, quality products and an exceptional location, a short distance from Rome. And yet for a long time there was no unified story of the territory. The moment we understood it was worth investing in seriously was when we realized that the problem was not a lack of things to tell. It was exactly the opposite: there was a great deal to tell, but there was no system capable of bringing it all together. That is where today's GeoSabina began. 2. Sabina is made up of many small municipalities, each with its own identity and administrative history. How did you get communities so used to acting on their own to talk to each other? It is probably the most complex part of the project. Every municipality is understandably focused on its own territory, and that in itself is not a flaw. The problem arises when tourism promotion stops at the administrative boundary. A tourist does not think that way. They don't know where one municipality ends and another begins. They want to know what they can see, where they can eat, which village to visit next, what event is on that evening. So our idea is very simple: keep the identity of each town very strong, but present Sabina as a single destination. At the beginning we had to explain this approach many times, and it is work we are still doing today. The logic of the individual municipality is deeply rooted, and building a territorial vision takes time. There are signs of progress, though. Compared to when we started, a growing number of administrations are beginning to understand the value of shared promotion, and some are starting to think not only about what happens within their own borders, but also about what the territory as a whole can offer. We are still at the beginning of this journey, which is exactly why we keep repeating a simple principle: "unity is strength." In an area made up of many small towns, turning this principle into a shared vision is probably one of the most important strategic challenges. 3. Was there a particular municipality, or mayor, who was especially hard to convince? How did you handle the initial distrust? I wouldn't point to one municipality or mayor in particular. The reactions have been very different. Some administrations understood the project immediately, and others need more time. Distrust is not overcome by insisting, but by showing results. When an administration sees its own territory well represented, with events promoted, geolocated points of interest, video content, maps and local businesses involved, the project becomes far more concrete. There is another element too: we do not ask municipalities to give up their identity. On the contrary, we want to enhance it. What we ask is that they place it inside a bigger story. 4. With hindsight, what was the biggest obstacle: technology, bureaucracy, or each town's habit of looking only at its own bell tower? The biggest challenge is cultural, and it operates on several levels. On one hand, as I said, it means overcoming a vision too tied to the individual town and starting to think of Sabina as a territory that can present and promote itself in a unified way. The bell tower is part of our identity and should not be erased, but it has to become part of a broader story. On the other hand, there is an equally important issue: building a genuine culture of hospitality. It is not enough to have a beautiful territory, nor even to attract a visitor. You have to make sure that when they arrive, they find clear information, services, easily accessible places, somewhere to sleep, restaurants, local products, experiences and above all people and operators who are aware of being part of a destination. Hospitality, after all, is not just accommodation in the strict sense: it is a territory's ability to accompany the visitor, make them feel part of the place and give them reasons to stay, explore and come back. That is what GeoSabina tries to work on: creating connections between places, administrations, businesses and communities, because promotion alone is not enough. First you have to build the conditions for tourism to become a real opportunity for the territory. THE PROJECT TODAY 5. GeoSabina now collects more than 200 points of interest, including monuments, churches and cultural sites. How do you build and update such a large database with a relatively small team? With daily work, a lot of passion and, above all, a method. We don't want to build a simple list of places. Every point of interest has to be located, verified, described and connected to the surrounding territory. Some of the information comes from municipalities and local organizations, and some is researched directly by our team. Then there are site visits, photographs, videos and increasingly, multimedia content. The interesting thing is that the more the network grows, the more the territory's ability to contribute to the project grows too. People who live in Sabina often know about a small church, a story or a place that doesn't appear in traditional guidebooks. One of GeoSabina's tasks is also to bring this less obvious heritage to light. But points of interest are only one part of the system. We are also progressively building a network of what the territory offers through the sections Where to Sleep, Where to Eat and Typical Products, and a section dedicated to Experiences will soon be added. Because telling the story of a territory certainly means introducing an abbey, a village or a nature trail, but it also means helping visitors find somewhere to stay, a restaurant, a local producer or an experience to enjoy. And in this, the local businesses play a fundamental role. 6. The "Comuni in Rete" (Networked Municipalities) section is one of the heart of the project. How many municipalities are part of it today, and what is the criterion for joining the network? Today we are at around a dozen municipalities, and the network continues to grow. There is no selection based on the size or fame of the municipality. In fact, for us a small village has the same territorial dignity as a better-known town. The fundamental criterion is sharing the idea of working as a network. Each municipality brings its own places, events, stories and distinctive features into the system. GeoSabina organizes them and makes them part of a broader ecosystem. Our goal is not to have a few "showcase" municipalities. It is to progressively arrive at a much broader representation of Sabina. 7. GeoSabina has decided to add a physical Info Point in Poggio Mirteto to the digital platform. Why was that important? Because a territory cannot live only inside a smartphone. GeoSabina was born digital, but it talks about real places, real people and real experiences. The Info Point is therefore a natural evolution of the project. It should be a place where a visitor can arrive and say, "I have two days, what can I see?", but also a space where operators, associations and administrations can meet. And we want it to become more and more a point of departure for experiencing Sabina in concrete ways. At the Poggio Mirteto Info Point, for example, you can already rent e-bikes thanks to our collaboration with EbikePark Sabina, and we are working so that the Info Points will also offer a selection of typical products from the local businesses that join and support GeoSabina. I am very interested in this shift from digital to physical: technology should bring us to the territory, not replace it. And I can announce that we are already working on opening a second GeoSabina Info Point in another municipality that will soon join the network. 8. The app is designed for both tourists and residents. How do you balance two seemingly very different needs? I actually think they are much less different than they seem. Tourists want to know what to see and what is happening around them. Residents want to know what is happening in the area where they live. Both need reliable, up-to-date, geolocated information. That is why on geosabina.it and in the GeoSabina app, tourist features coexist with others: "Around You," the search for points of interest, events, news and "Il Comune ti Informa" (The Municipality Informs You), which lets administrations communicate notices and information. And there is another aspect I consider very important: sometimes it is the residents who know the least about the territory near their own home. GeoSabina should help people discover Sabina, including the people of Sabina themselves. WHY SABINA IS STILL A DISCOVERY 9. Many describe Sabina as one of the last areas of Central Italy left outside the major tourist circuits, despite being so close to Rome. Do you agree? Yes, but I would make a distinction. Sabina is not a territory without tourism. It is a territory that, in many of its areas, is still outside standardized tourism. And that is an enormous difference. You can walk into a village and still find the café frequented by its residents, the square where the townspeople meet, the bakery, the olive oil producer, the festival organized by the community. You don't get the feeling of being inside a set built exclusively for visitors. Today that is a huge value. The challenge will be to grow tourism without destroying exactly what makes it interesting to come here. 10. What does Sabina have today that far better-known destinations like Tuscany or Umbria risk having lost? I wouldn't say Tuscany or Umbria have "lost" something: they are magnificent territories and also represent important models of promotion. The difference is that in many parts of Sabina there is still a particular balance between tourist destination and lived-in territory. Daily life has not yet been replaced by the tourist experience. Here, visitors still enter a territory, not a tourist product. I think it is one of the things that strikes people most when they arrive for the first time. And of course there is the landscape: olive groves, hills, mountains, lakes, medieval villages. All of it a very short distance from Rome. 11. If you had to convince someone who has never heard of Sabina to come for a weekend, what would you say in the first thirty seconds? I would say: come without building too many expectations, and let the territory surprise you. In less than an hour from Rome you can find yourself in a medieval village, walking among olive trees, visiting an abbey or a castle, eating products that come straight from this land, going on a hike, and in the evening ending up at a village festival. But above all, you can still have the feeling of having discovered something on your own. And that is a feeling that has become quite rare when traveling today. 12. Is there a village, an event or a place in the GeoSabina network that you think is still underrated, even by the people of Sabina themselves? It would be hard to choose just one, and it would probably go against the spirit of GeoSabina. One of the things that constantly surprises us is the sheer number of little-known places within a few kilometers of each other: small churches, museums, trails, villages, viewpoints, traditions. Sometimes they are places that even the people living in the neighboring municipality don't know. And perhaps that is the most fascinating thing about Sabina: there is still so much to discover, even for those who live here. 13. From your vantage point, what signs suggest that Sabina is really starting to be discovered from a tourism standpoint? There are several, coming from different directions. First, we see growing interest from people looking for less standardized forms of tourism: villages, nature, olive oil, wine, local products, cycling tourism and the life of the territory. A very interesting signal has also come from dealings with international tour operators. When we accompany people who don't know Sabina, the reaction is often the same: surprise at finding such a rich and authentic territory so close to Rome. Then there are the businesses. The number of accommodation providers, restaurateurs and producers interested in joining the GeoSabina network and promoting themselves not just individually, but as part of a destination, is growing. And at the same time, we see several municipalities investing more in the enhancement of their heritage. None of these signs, taken individually, means that Sabina has already become a major tourist destination. But taken together they tell us that something is changing. 14. For someone considering opening an accommodation business, a restaurant or perhaps investing in Sabina, why might this be an interesting moment? Because I think we are in a transitional phase. The territory is still accessible and retains a strong authenticity, but at the same time services, communication and tourist interest are growing. That can create opportunities. But we have to be careful about what kind of development we imagine. I don't think we simply need "more tourism." We need tourism that is compatible with Sabina. Small quality accommodations, restaurants tied to local products, experiences in nature, cultural tourism, cycling tourism, food and wine itineraries: these are models that can generate economic activity while preserving the value of the territory. Sabina's real value, even economically, is precisely what it has managed to preserve. The challenge is to turn it into an opportunity without distorting it. THE PROJECT'S SUSTAINABILITY AND FUTURE 15. How does a project like GeoSabina sustain itself financially? Is it mainly funded by the municipalities, or are there other sources? GeoSabina is a private project, promoted and developed by Inetika Srl. The relaunch of the project and the investments for its development were supported with private resources, and from the beginning we thought of a model capable of sustaining itself and growing over time. Municipalities take part in the network through a small annual membership fee and can develop further enhancement projects with us. But alongside local authorities there is another fundamental component: the businesses of the territory. Accommodation providers, restaurants, producers and, soon, operators offering experiences can join the GeoSabina system and find space in the various sections of the platform. This matters because tourists don't just look for a monument or a village: they also need to know where to sleep, where to eat, what to taste and what they can do once they arrive. That is why we want to progressively build a complete territorial offering. On top of this there are specific communication and promotion services and projects. It is a model that has to bring public and private together, because a destination is built when administrations, businesses and communities begin to recognize themselves in the same territorial project. In this journey, the companies that decide to directly support GeoSabina and believe in building a shared destination also play an important role. That is why I particularly want to thank Azienda Agricola U.N.I.C.A. of Nerola (RM) and Ines Conserve of Cretone (RM), which chose to concretely support the project. Their contribution has a value for us that goes beyond simply appearing on the platform: it means sharing a vision and investing in the growth and enhancement of the entire territory. It is also thanks to organizations like these, which choose to get involved alongside us, that GeoSabina can keep developing new services, strengthen the network and build, over time, a system that is increasingly useful for those who live, visit and work in Sabina. 16. Looking at the next five years, where would you like GeoSabina to be? Is there a model, Italian or foreign, that inspires you? We don't have a specific model we want to copy. We are naturally interested in the experiences of territories that have managed to build a strong identity, but GeoSabina has to find its own model because Sabina has very particular characteristics. Five years from now, above all, I would like a visitor who thinks of Sabina to spontaneously think of a single territory, even if it is made up of dozens of different municipalities. And I would like GeoSabina to become the infrastructure that connects this system: digital, through the website, app, maps and content; physical, through Info Points and tools on the ground; and economic, through the network of businesses and operators. The most important result would be reaching the point where it is no longer necessary to explain where Sabina is. 17. If another Italian territory made up of many small municipalities used to acting separately wanted to replicate your experience, what would be your first piece of advice? Not to start with technology. A website can be bought. An app can be developed. A map can be made. The hard part is building a shared vision. First you have to understand what unites that territory, what identity it wants to tell, and why administrations, businesses and communities should recognize themselves in that project. Only afterward does technology come in. And I would add a second thing: you have to think long term. Territorial promotion is not a six-month advertising campaign. It is a process that takes years, continuity and the ability to bring different interests together around a common goal.

Sabina, the hill country north-east of Rome, has villages, abbeys, castles and olive groves an hour from the capital, yet most of it remains outside the big tourist circuits. Simone Ferruti wants to change that. He co-founded the digital agency Inetika with his brother Daniele in 2010 and is one of the founders of , a platform of maps, an app, local content and now a physical Info Point in Poggio Mirteto that presents the area's small municipalities as a single destination. We spoke with him about persuading towns to work together, why Sabina is "still a discovery," and how a private project sustains itself. THE ORIGINS AND THE CHALLENGE OF NETWORKING 1. Where does the idea for GeoSabina come from? Was there a specific moment when you realized something like this was needed? GeoSabina was born first of all from love for our land, and from a very simple observation: we live in an extraordinarily fascinating area, rich in history, landscapes and identity, yet it is still too often described in a fragmented way. Sabina has villages, abbeys, castles, archaeological areas, landscapes, traditions, quality products and an exceptional location, a short distance from Rome. And yet for a long time there was no unified story of the territory. The moment we understood it was worth investing in seriously was when we realized that the problem was not a lack of things to tell. It was exactly the opposite: there was a great deal to tell, but there was no system capable of bringing it all together. That is where today's GeoSabina began. 2. Sabina is made up of many small municipalities, each with its own identity and administrative history. How did you get communities so used to acting on their own to talk to each other? It is probably the most complex part of the project. Every municipality is understandably focused on its own territory, and that in itself is not a flaw. The problem arises when tourism promotion stops at the administrative boundary. A tourist does not think that way. They don't know where one municipality ends and another begins. They want to know what they can see, where they can eat, which village to visit next, what event is on that evening. So our idea is very simple: keep the identity of each town very strong, but present Sabina as a single destination. At the beginning we had to explain this approach many times, and it is work we are still doing today. The logic of the individual municipality is deeply rooted, and building a territorial vision takes time. There are signs of progress, though. Compared to when we started, a growing number of administrations are beginning to understand the value of shared promotion, and some are starting to think not only about what happens within their own borders, but also about what the territory as a whole can offer. We are still at the beginning of this journey, which is exactly why we keep repeating a simple principle: "unity is strength." In an area made up of many small towns, turning this principle into a shared vision is probably one of the most important strategic challenges. 3. Was there a particular municipality, or mayor, who was especially hard to convince? How did you handle the initial distrust? I wouldn't point to one municipality or mayor in particular. The reactions have been very different. Some administrations understood the project immediately, and others need more time. Distrust is not overcome by insisting, but by showing results. When an administration sees its own territory well represented, with events promoted, geolocated points of interest, video content, maps and local businesses involved, the project becomes far more concrete. There is another element too: we do not ask municipalities to give up their identity. On the contrary, we want to enhance it. What we ask is that they place it inside a bigger story. 4. With hindsight, what was the biggest obstacle: technology, bureaucracy, or each town's habit of looking only at its own bell tower? The biggest challenge is cultural, and it operates on several levels. On one hand, as I said, it means overcoming a vision too tied to the individual town and starting to think of Sabina as a territory that can present and promote itself in a unified way. The bell tower is part of our identity and should not be erased, but it has to become part of a broader story. On the other hand, there is an equally important issue: building a genuine culture of hospitality. It is not enough to have a beautiful territory, nor even to attract a visitor. You have to make sure that when they arrive, they find clear information, services, easily accessible places, somewhere to sleep, restaurants, local products, experiences and above all people and operators who are aware of being part of a destination. Hospitality, after all, is not just accommodation in the strict sense: it is a territory's ability to accompany the visitor, make them feel part of the place and give them reasons to stay, explore and come back. That is what GeoSabina tries to work on: creating connections between places, administrations, businesses and communities, because promotion alone is not enough. First you have to build the conditions for tourism to become a real opportunity for the territory. THE PROJECT TODAY 5. GeoSabina now collects more than 200 points of interest, including monuments, churches and cultural sites. How do you build and update such a large database with a relatively small team? With daily work, a lot of passion and, above all, a method. We don't want to build a simple list of places. Every point of interest has to be located, verified, described and connected to the surrounding territory. Some of the information comes from municipalities and local organizations, and some is researched directly by our team. Then there are site visits, photographs, videos and increasingly, multimedia content. The interesting thing is that the more the network grows, the more the territory's ability to contribute to the project grows too. People who live in Sabina often know about a small church, a story or a place that doesn't appear in traditional guidebooks. One of GeoSabina's tasks is also to bring this less obvious heritage to light. But points of interest are only one part of the system. We are also progressively building a network of what the territory offers through the sections Where to Sleep, Where to Eat and Typical Products, and a section dedicated to Experiences will soon be added. Because telling the story of a territory certainly means introducing an abbey, a village or a nature trail, but it also means helping visitors find somewhere to stay, a restaurant, a local producer or an experience to enjoy. And in this, the local businesses play a fundamental role. 6. The "Comuni in Rete" (Networked Municipalities) section is one of the heart of the project. How many municipalities are part of it today, and what is the criterion for joining the network? Today we are at around a dozen municipalities, and the network continues to grow. There is no selection based on the size or fame of the municipality. In fact, for us a small village has the same territorial dignity as a better-known town. The fundamental criterion is sharing the idea of working as a network. Each municipality brings its own places, events, stories and distinctive features into the system. GeoSabina organizes them and makes them part of a broader ecosystem. Our goal is not to have a few "showcase" municipalities. It is to progressively arrive at a much broader representation of Sabina. 7. GeoSabina has decided to add a physical Info Point in Poggio Mirteto to the digital platform. Why was that important? Because a territory cannot live only inside a smartphone. GeoSabina was born digital, but it talks about real places, real people and real experiences. The Info Point is therefore a natural evolution of the project. It should be a place where a visitor can arrive and say, "I have two days, what can I see?", but also a space where operators, associations and administrations can meet. And we want it to become more and more a point of departure for experiencing Sabina in concrete ways. At the Poggio Mirteto Info Point, for example, you can already rent e-bikes thanks to our collaboration with EbikePark Sabina, and we are working so that the Info Points will also offer a selection of typical products from the local businesses that join and support GeoSabina. I am very interested in this shift from digital to physical: technology should bring us to the territory, not replace it. And I can announce that we are already working on opening a second GeoSabina Info Point in another municipality that will soon join the network. 8. The app is designed for both tourists and residents. How do you balance two seemingly very different needs? I actually think they are much less different than they seem. Tourists want to know what to see and what is happening around them. Residents want to know what is happening in the area where they live. Both need reliable, up-to-date, geolocated information. That is why on geosabina.it and in the GeoSabina app, tourist features coexist with others: "Around You," the search for points of interest, events, news and "Il Comune ti Informa" (The Municipality Informs You), which lets administrations communicate notices and information. And there is another aspect I consider very important: sometimes it is the residents who know the least about the territory near their own home. GeoSabina should help people discover Sabina, including the people of Sabina themselves. WHY SABINA IS STILL A DISCOVERY 9. Many describe Sabina as one of the last areas of Central Italy left outside the major tourist circuits, despite being so close to Rome. Do you agree? Yes, but I would make a distinction. Sabina is not a territory without tourism. It is a territory that, in many of its areas, is still outside standardized tourism. And that is an enormous difference. You can walk into a village and still find the café frequented by its residents, the square where the townspeople meet, the bakery, the olive oil producer, the festival organized by the community. You don't get the feeling of being inside a set built exclusively for visitors. Today that is a huge value. The challenge will be to grow tourism without destroying exactly what makes it interesting to come here. 10. What does Sabina have today that far better-known destinations like Tuscany or Umbria risk having lost? I wouldn't say Tuscany or Umbria have "lost" something: they are magnificent territories and also represent important models of promotion. The difference is that in many parts of Sabina there is still a particular balance between tourist destination and lived-in territory. Daily life has not yet been replaced by the tourist experience. Here, visitors still enter a territory, not a tourist product. I think it is one of the things that strikes people most when they arrive for the first time. And of course there is the landscape: olive groves, hills, mountains, lakes, medieval villages. All of it a very short distance from Rome. 11. If you had to convince someone who has never heard of Sabina to come for a weekend, what would you say in the first thirty seconds? I would say: come without building too many expectations, and let the territory surprise you. In less than an hour from Rome you can find yourself in a medieval village, walking among olive trees, visiting an abbey or a castle, eating products that come straight from this land, going on a hike, and in the evening ending up at a village festival. But above all, you can still have the feeling of having discovered something on your own. And that is a feeling that has become quite rare when traveling today. 12. Is there a village, an event or a place in the GeoSabina network that you think is still underrated, even by the people of Sabina themselves? It would be hard to choose just one, and it would probably go against the spirit of GeoSabina. One of the things that constantly surprises us is the sheer number of little-known places within a few kilometers of each other: small churches, museums, trails, villages, viewpoints, traditions. Sometimes they are places that even the people living in the neighboring municipality don't know. And perhaps that is the most fascinating thing about Sabina: there is still so much to discover, even for those who live here. 13. From your vantage point, what signs suggest that Sabina is really starting to be discovered from a tourism standpoint? There are several, coming from different directions. First, we see growing interest from people looking for less standardized forms of tourism: villages, nature, olive oil, wine, local products, cycling tourism and the life of the territory. A very interesting signal has also come from dealings with international tour operators. When we accompany people who don't know Sabina, the reaction is often the same: surprise at finding such a rich and authentic territory so close to Rome. Then there are the businesses. The number of accommodation providers, restaurateurs and producers interested in joining the GeoSabina network and promoting themselves not just individually, but as part of a destination, is growing. And at the same time, we see several municipalities investing more in the enhancement of their heritage. None of these signs, taken individually, means that Sabina has already become a major tourist destination. But taken together they tell us that something is changing. 14. For someone considering opening an accommodation business, a restaurant or perhaps investing in Sabina, why might this be an interesting moment? Because I think we are in a transitional phase. The territory is still accessible and retains a strong authenticity, but at the same time services, communication and tourist interest are growing. That can create opportunities. But we have to be careful about what kind of development we imagine. I don't think we simply need "more tourism." We need tourism that is compatible with Sabina. Small quality accommodations, restaurants tied to local products, experiences in nature, cultural tourism, cycling tourism, food and wine itineraries: these are models that can generate economic activity while preserving the value of the territory. Sabina's real value, even economically, is precisely what it has managed to preserve. The challenge is to turn it into an opportunity without distorting it. THE PROJECT'S SUSTAINABILITY AND FUTURE 15. How does a project like GeoSabina sustain itself financially? Is it mainly funded by the municipalities, or are there other sources? GeoSabina is a private project, promoted and developed by Inetika Srl. The relaunch of the project and the investments for its development were supported with private resources, and from the beginning we thought of a model capable of sustaining itself and growing over time. Municipalities take part in the network through a small annual membership fee and can develop further enhancement projects with us. But alongside local authorities there is another fundamental component: the businesses of the territory. Accommodation providers, restaurants, producers and, soon, operators offering experiences can join the GeoSabina system and find space in the various sections of the platform. This matters because tourists don't just look for a monument or a village: they also need to know where to sleep, where to eat, what to taste and what they can do once they arrive. That is why we want to progressively build a complete territorial offering. On top of this there are specific communication and promotion services and projects. It is a model that has to bring public and private together, because a destination is built when administrations, businesses and communities begin to recognize themselves in the same territorial project. In this journey, the companies that decide to directly support GeoSabina and believe in building a shared destination also play an important role. That is why I particularly want to thank Azienda Agricola U.N.I.C.A. of Nerola (RM) and Ines Conserve of Cretone (RM), which chose to concretely support the project. Their contribution has a value for us that goes beyond simply appearing on the platform: it means sharing a vision and investing in the growth and enhancement of the entire territory. It is also thanks to organizations like these, which choose to get involved alongside us, that GeoSabina can keep developing new services, strengthen the network and build, over time, a system that is increasingly useful for those who live, visit and work in Sabina. 16. Looking at the next five years, where would you like GeoSabina to be? Is there a model, Italian or foreign, that inspires you? We don't have a specific model we want to copy. We are naturally interested in the experiences of territories that have managed to build a strong identity, but GeoSabina has to find its own model because Sabina has very particular characteristics. Five years from now, above all, I would like a visitor who thinks of Sabina to spontaneously think of a single territory, even if it is made up of dozens of different municipalities. And I would like GeoSabina to become the infrastructure that connects this system: digital, through the website, app, maps and content; physical, through Info Points and tools on the ground; and economic, through the network of businesses and operators. The most important result would be reaching the point where it is no longer necessary to explain where Sabina is. 17. If another Italian territory made up of many small municipalities used to acting separately wanted to replicate your experience, what would be your first piece of advice? Not to start with technology. A website can be bought. An app can be developed. A map can be made. The hard part is building a shared vision. First you have to understand what unites that territory, what identity it wants to tell, and why administrations, businesses and communities should recognize themselves in that project. Only afterward does technology come in. And I would add a second thing: you have to think long term. Territorial promotion is not a six-month advertising campaign. It is a process that takes years, continuity and the ability to bring different interests together around a common goal.