The Direct Selling Agricultural Markets, also called "Farmers Markets" or "Farmers' Markets", are markets reserved for the sale of agricultural products by producers only.
In Italy they were introduced in the mid-2000s and in a few years they have gained the trust of millions of consumers, becoming one of the liveliest realities among those defined as the "short chain".
The strengths of a "farmer's market" are the proximity between producer and consumer, the absence of commercial intermediation and the wide availability of quality products.
Strictly seasonal, fresh and "km 0" products, coming only from the companies of the surrounding area, with particular attention to local specialties and a natural vocation for final consumer savings. The evidence seems to show that prices are lower than prices in a supermarket because the production process is more concise; there is less distance to travel and fewer intermediaries.
If you want to buy quality products or just go for a walk, follow the link that takes you to the list of farmers' markets in Rome.